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The Digital World of an Entrepreneur - Part 2

Following on from last week's blog, I spoke about the changes brought about by the digital age, making life easier & harder at the same time...

What I have learned over the past 3 years is emails are NOT urgent, your perception is what makes this an urgent matter. And so, to combat this problem I now have a rule (that sometimes I let slip as I also like to check emails in bed before my hubby/son wakes so I feel like I haven’t so much to do once I hit the office and am more in control of day… plus sometimes there is good news too), but the rule is not to check emails, social media or messages before breakfast. This is so hard, it’s like telling a smoker you can’t have a cigarette but leaving them with the cigarettes and lighter by their bed! I will implement this rule 60% of the time and I feel much better for it. I get to concentrate fully on whatever it is I am doing that morning. The same thing applies to my evenings and if I can’t stop checking my phone then I need to put it in the bedroom until after dinner and bedtime routine is all done for our little guy. I’m not saying this is easy, but you need to remind yourself that no email is URGENT, if it were that important they should/would call you instead. Unfortunately, digitalisation means your customers nearly expect an instant response but remember this is not your problem, your personal space is more important and later I’ll deal with how to manage your customer’s expectations.